OFF THE PEG STYLE IN THE '40S AND '50S
Exhibition : 9 July 2010 - 24 October 2010
Horrockses Fashions Limited was the manufacturer of one of the most well-respected ready-to-wear labels of the 1940s and 1950s.
The company are best known for their full-skirted dresses which were sought after by women everywhere and were even worn by Queen Elizabeth II. Although they were produced in considerable quantities, the firm maintained an air of exclusivity for the brand, with an emphasis on good quality fabrics with custom-designed patterns and fashion styling with Parisian couture overtones.
The colourful prints will provide a visual feast for visitors to the FTM exhibition, which focuses on the range of the firm's production, from glamorous evening dresses, to vibrant summer frocks and sophisticated housecoats and beachwear. It will follow the story of the Horrockses dress from initial fabric and fashion design, to production, promotion and consumption.
Curated by author and design historian Dr Christine Boydell, the exhibition will also be accompanied by a book published by V&A Publishing.
The exhibition will open on the 9th July 2010 at the Fashion and Textile museum in London. For more information visit the FTM website by clicking HERE.
ALL INFO FROM FTM WEBSITE.
oooh interesting! I was chatting to someone I know the other week and his daughter found a Horrockses dress for £5 at a charity shop, she put it on ebay, and had LOADS of watchers so under her Dad's advise she took it off and did some research. Long story short it will be auctioned off at Christies in October, estimate £400-800 but could be more, they think it's a one off!
ReplyDeleteWhat a story huh? And wouldn't we all love a find like that!
Oh my goodness! What a story. I wish I had found it :( I am obsessed with Horrockses...the prints and the colours. I love them. I cannot wait to see all the collection up at FTM.
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