Wednesday, 15 September 2010
Mulberry SS11: Grown Up Vintage Style
Posted by Natasha Bailie at 16:57
There has only ever been one brand that gives me butterflies and that is Mulberry. I long for the day when I can walk into a store and buy a Neely handbag, a scarf, a dress oh and ok maybe a Bayswater. Lastnight Twitter was a buzz with the sights of Mulberry's spring 2011 collection. Held at New Yorks Soho house roof top where red paper roses floated in the pool creating the illusion of an English country garden. You could be mistaken for thinking all the models were Brit singer Florence Welch with their flaming red locks and heavy fringes, but apparently not.
Creative director Emma Hill said that Mulberry's spring summer 2011 collection was "inspired by the film Grey Gardens and the childrens novel 'The Secret Garden', it always starts with a film."
With tailored cropped jackets, pencil skirts and wiggle dresses Mulberry has focused on a vintage style that is feminine, demure and grown up. I love the influence of the fifties on this collection. I think Mulberry have made the 50s inspired pieces within their collection easy to wear and I love how they have played with textures, fabrics and proportions. Big bows and ruffles on dresses and midi skirts. Mulberry has also been playing in the seventies dress up box with Marc Jacobs and lastnights catwalk also included luxe blouses tucked into high waisted tailored trousers. So I guess the fashion houses have decided an era per season?
You can read a fantastic interview with Mulberry's creative director, Emma Hill over at The Guardian where Emma talks Inspiration for the ss11 collection and shares Mulberry bag secrets and muses. Click HERE to read the full interview.
So what differentiates a British brand from an American one, and does she still have a British sensibility? "God yes!" she laughs. "I have lived here for 15 years but I've tried with Mulberry to stick with that real English sense.. but make it slicker. I think that's probably the difference you know, it's all about the New York minute here, and everything's very slick. But if you just applied that to an English brand I think you would totally miss the point. I always have a theme for my shows and this one is Grey Gardens [a 1975 documentary about a reclusive mother and daughter, once socialites, now living in splendid squalor]. Even though it's America, it's that idea of something that was once magnificent but has now gone a bit bonkers, tumbled down, and descended into madness - it's a very British story really. Hey, it's probably happening all over England as we speak."